The Next Major Pillar for Meta Platforms Isn't the Metaverse

Meta Platforms (NASDAQ META) is pouring billions of dollars into developing the metaverse, but CEO Mark Zuckerberg is still building up another major pillar of his business.

Meta Platforms (NASDAQ META) is pouring billions of dollars into developing the metaverse, but CEO Mark Zuckerberg is still building up another major pillar of his business.

Meta generates around $120 billion in revenue per year. WhatsApp has the potential to turn from just a rounding error to a growth driver.

And the growth outlook for Meta is very weak right now. Analysts expect revenue to grow just 5% next year, reaching $122 billion. If WhatsApp's click-to-messaging ad revenue continues to grow at the same rate as last quarter, it'll account for 20% of the estimated revenue growth for the whole business